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Date |
Time |
Topic |
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18 November |
10.00 a.m. – 11.00 a.m.
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Natural curiosity. Most Hungarians pay more attention now to the information printed on food packaging
Presented by Boda Krisztián Regional Marketing Manager CEE, Nielsen |
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11.00 a.m. – 12.00 p.m.
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Changes int he costumer protection regulations in 2008
Presented by Dr. Kathi Attila, Head of Social Relations Division, National Consumer Protection Authority
Organiser: Élelmiszer trade magazine
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1.00 p.m. – 5.00 p.m.
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Only profit counts
Successful marketing strategies in the food sector
Marketing strategies to adopt during an economic crisis
In depth topics include; Various food marketing strategies and how they work during a crisis; How to choose a strategy? What does the success of a marketing strategy depend on? How can success be measured? The advantages of choosing a strategy. The disadvantages faced by those without a strategy. Does our competitor have a marketing strategy? Does our trading partner have one? If they do, what do we have to do? Signs indicating a need for modifying our marketing strategy. How to modify our marketing strategy? International and domestic examples.
1.00 - 2.00 p.m. Nevihostényi Éva Marketing Director, Nielsen
2.00 - 3.00 p.m. Sánta Zoltán Market Development Manager, GfK
3.00 - 4.00 p.m. Sárközy Ildikó FMCG Marketing Consultant, MATAK
4.00 - 5.00 p.m. Polenszky Gézáné Marketing Consultant, MATAK
Organiser: Hungarian Marketing Association, Marketing Consultant Club |
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19 November |
11.00 - 12.00 p.m.
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Global nutrition crises?
Fórián Zoltán director/ Agrár Európa Kft.
Organiser: Élelmiszer trade magazine |
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12.00 p.m. – 1.00 p.m.
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Round table: Industry Innovation in the FMCG Market
Organiser: Élelmiszer trade magazine
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1.00 - 2.00 p.m. |
Future of food trade
Kozák Ákos MMSZ chairman and Christian Beck Cora, Marketing Director
Organiser: Hungarian Marketing Association, Marketing Consultant Club
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2.00 - 4.00 p.m. |
The Internet, a new communication and sales channel
How to apply Internet marketing for food products?
Damjanovich Nebojsa Online communication consultant and trainer, MATAK
Organiser: Hungarian Marketing Association, Marketing Consultant Club |
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4.00 - 5.00 p.m. |
The value of a brand: who are the brand builders?
Tonk Emil MMSZ, President
Organiser: Hungarian Marketing Association, Marketing Consultant Club
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20 November |
10.00 - 11.00 am |
Inspection in food trade in 2008
Actions, figures and the reality
Presented by Kasza Gyula Head of Division Ministry of Agriculture and Rural Development Department of Food Chain Development, Division of Public Relations |
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11.00 - 12.00 p.m.
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Supply and demand on the FMCG labour market – Round table discussion
Organiser: Élelmiszer Online |
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1.00 – 2,00 p.m |
Czevita flour* against the arteriosclerosis
Held by: Dr Treuer Ákos
Organiser: Sikér Kft.
*flour is licenced by prof. Czeizel Endre |
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2.00 - 3.00 p.m. |
Topical issues in the food industry
Palotásné Gyöngyösi Ágnes Senior Counsellor,
MoARD Food Chain Analysis Department
Organiser: Hungarian Marketing Association, Marketing Consultant Club
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3.00 - 4.00 p.m. |
Community marketing in an altered market environment
Dr. Totth Gedeon, MMSZ, member of presidency, AMC Professional Consultant
Organiser: Hungarian Marketing Association, Marketing Consultant Club
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4.00 - 5.00 p.m. |
The role and importance of loyalty cards in commercial
promotion campaigns
Kövesi Krisztina Marketing Councillor, Pátria Nyomda
Organiser: Hungarian Marketing Association, Marketing Consultant Club
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